The Story
Taylor Kovar started 11 Financial because he kept meeting successful business owners who were making good money—but didn’t feel free.
He’d been there himself. Growing up in a blue-collar family, Taylor took on debt early and worked hard to build something better. Along the way, he launched businesses, made financial decisions under pressure, and learned what it actually takes to feel secure—not just look successful on paper.
He started 11 Financial over a decade ago to help other business owners get to that place: where wealth actually means freedom.
Meet Taylor Kovar, CFP®, MBA — CEO & Founder
The name reflects a simple idea: 1+1. Our firm working as one team, partnering with you, to build something better together.
Taylor and his team focus on helping business owners align their financial decisions with the life they’re trying to build.
Taylor and his wife Megan live in Lufkin with their three kids. His goal is simple: help business owners avoid the mistakes he made and build the kind of life where wealth actually means freedom.
Our Approach
We believe wealth is about freedom. The freedom to make decisions without financial stress. The freedom to build something meaningful. The freedom to take care of your family and your team without constantly second-guessing yourself.
Our focus is helping business owners connect what’s happening in their business with their personal financial lives. Our clients have worked hard to build successful businesses. Now they want the freedom to enjoy what they’ve created.
We listen, we think it through together, and we help you make decisions that actually make sense for your life. Not from a template. Not from some generic playbook. Just real guidance from people who’ve built businesses themselves.
Our Advisors
Our team brings years of experience working with business owners and navigating the same challenges they face. Different backgrounds, same approach: listen, think long-term, and always do what’s right for the client.